In today’s live events—especially in high-stakes general sessions—top-down, one-way messaging can fall flat. People tune out. Key takeaways get lost. And even the best content can go underutilized if the delivery doesn’t match the audience’s needs.
“Understanding what our clients want to say is just the starting point,” said Kendra Murray, Executive Vice President at Media West. “Our role is to help them shape their message into an experience that is strategically designed to resonate with attendees and create a lasting impact. We assist clients in aligning every element of event communication with their business goals to drive measurable results.”
Designing for Different Learning Styles
Everyone processes information differently. Some retain better through storytelling. Others engage more through peer dialogue or hands-on scenarios. That’s why we work with clients to diversify content delivery across the agenda—so key messages aren’t just heard, but remembered and applied.
From interactive panels and expert interviews to humorous storytelling and live demonstrations, we break out of the one-size-fits-all content rut. It’s not about being flashy—it’s about being effective.
Case in Point: Reimagining a Pharma General Session
A recent collaboration with a leading global pharmaceutical company brought this strategy to life. The objective was to translate key messages into formats that would energize their team, drive retention, and deliver actionable takeaways across diverse learning styles.
Together, we built a dynamic, multi-format content strategy that blended authenticity, entertainment, and interactivity:
- A Tonight Show–style segment that replaced the typical keynote and humanized the science with humor, personal stories, and relaxed dialogue. This format allowed leadership to communicate in a way that felt natural, relatable, and authentic—without feeling like a presentation.
- A live, on-site skit that dramatized real-world sales scenarios, giving the audience a visual, relatable and practical way for the team to connect the dots between strategy and day-to-day execution.
- Interactive panels with executives and KOLs, complete with candid Q&A. This format encouraged casual and honest dialogue, making leadership and doctors more accessible to the field team.
- Dual-presenter “tag-team” sessions that injected energy into the agenda and reinforced key messages through collaboration, movement, and interplay between speakers.
The result: an agenda that moved away from passive consumption and into active engagement—fueling clarity, connection, and confidence across the team.
